Paper Crane is a symbol for peace and eternal youth according to Japanese legend. If a paper crane is given away, it means that the sender wishes the receiver happiness and prosperity. Hence we named our label The Paper Crane Co. Every piece we send away is a thousandfold blessing that we give to the little ones who wear them, as well as a donation initiative for other children in need.
The Paper Crane Co was founded with a simple philosophy: to offer sustainable kids’ clothing that embodies children innocence with minimalist design. Our ethos is to embrace childhood with the “less is more” principle. We believe good and versatile design is long-lasting. Our pieces are designed to be mix-and-matched and worn in different ways for every occasion.
Less, but better.